A Very Powerful Commercial

Summary:
The video displays little children (ages 5-7) mimicking the horrible actions of their parents. It shows children smoking cigarettes, littering, beating women, and doing many more horrible actions.

Source:
I found the video on youtube. It was created and posted by ChildFriendly, an organization dedicated to inspiring parents to set a good example for their children.

Context:
Spatial- The video was constructed in response to the poor examples that some parents set for their kids.

Purpose:
The purpose of this video to inspire parents to revise their bad habits so that they may set a good example for their kids and prevent them from engaging in these harmful activities.

Audience:
This video targeted parents.

Rhetorical Devices/Effectiveness:
This video was entirely pathos. It is based on the assumption that children mimic the bahavior of their children. It makes use of the belief that children are and should be innocent beings. For those who hold this belief, the video is incredibly powerful, for it displays children who are not so and uses an antecendent relationship to convey that their parents' actions made them this way. This relationship was established by allowing the parents to act first and then the children, slightly delayed. Additionally, the video had a somber mood throughout. This was first established through the music that was playing in the background and the dark/drab coloring of the video. All of these elements, especially the antecedent relationship, make this video incredibly powerful.