Linsanity

Summary:
This article talked about the cinderella-like success of Jeremy Lin, an Asian-American Knicks basketball player. Not only does it examine his athletic abilities and skills on the court, it mentions his incredible humility and forgiving personality.

Source: 
Steve Busfield from the Guardian Sports News.

Audience:
People who are interested in sports 

Context: 
This article was inspired by the recent streak by the New York Knicks and their cinderella-story point guard.

Purpose/Rhetoric:
After reading the article, it seemed to me that the author was giving credence to the "linsanity" movement. All throughout the article, Busfield portrays Lin as an incredibly humble guy with a talent and desire to play basketball. And while he briefly mentions Lin's 9 turnovers in the New Orleans game, he immediately proceeded to offset that performance by highlighting the 28 points and 14 assists that he had today. So, this article might have been slightly biased, but the facts that it presents are definitely accurate. In addition to using facts to demonstrate how incredible this Harvard grad is, Busfield includes testimonies from both the Knicks and opposing teams, both of which talk about what an amazing athlete and person he is. In this regard, the author  painted Lin in a very favorable light. Lastly, the author makes use of sports and basketball jargon to appeal to his audience. He uses words such as Linsanity and drive to both captivate readers and demonstrate his knowledge of the sport and current happenings.