Rick Santorum Issue

Author:
I assume that this video was created by Rick Santorum's campaign employees.

Exigence: 
It is now campaign season and Rick Santorum has launched his campaign for the 2012 presidential electron

Purpose:
This advertisement was created in order encourage voters to vote for Rick Santorum in the upcoming election.

Rhetorical Analysis:
All of the rhetorical devices in this piece served to stir the emotions of viewers. One example of these devices was the soundtrack. While viewers watched these heartbreaking images of families living on the street, struggling to survive, a slow-paced song was playing. The pace of the music reinforced the feelings of desperation and depression that its audiences perceived the families in the photo to be going through. Clearly, no sane person would wish another person ill and would ideally like to see everyone happy, whether they are rich or poor. In this manner, these images did not only appeal to people who were in a similar situation, but also to people who are better off in life. These images and the text that described then set up the current situation of the United States. After the context was set up, the video's text basically claimed that Rick Santorum would dedicate his life to solve these problems IF ELECTED.  This helps shine Santorum in a saint-like light. After this message was displayed by text on the screen, viewers saw a much more uplifting side of America, as if saying this uplifted America will be achieved through the leadership of Santorum.