Poor literacy 'increases early death risk for elderly'

Summary:
This article talked about a study where people with poor health literacy who are 65 years and older are twice as likely to die within 5 years as those who have a high health literacy.

Source: 
BBC news sponsored this article which is typically a reliable source. I could not ascertain the author's name however.

Exigence: 
This article was written about a study that was recently conducted

Rhetoric:
The author went about conveying this in a systematic manner. First and foremost, the author had to establish what he/she meant by "poor literacy." It turns out that poor literacy means being incapable of reading and correctly answering questions about aspirin directions. So, "poor literacy" should actually be changed to poor health literacy. However, when you substitute that phrase in the title for the generic "poor literacy" phrasing, you get readers thinking duh, of course you are going to die earlier if you are poorly informed about health and incapable of understanding medical directions. In essence, by omitting the word 'health' in the title, the author draws in more readers and prevents this sort of reaction from occurring. Afterwards, the author included some startling information about the risk factors for poor literacy. Low health literacy is linked to "a higher prevalence of depressive symptoms, physical limitations, chronic diseases, and asthma." While higher health literacy was linked to higher cognitive abilities. After discussing the risk factors for low health literacy, the author delves into the implications of the study. He/she uses testimonies from director general of Age UK and the chief administrator of Patients Association in order to describe the current push for better and more accessible medication directions specifically aimed at those in their late 60s and upwards. All throughout the article, the author maintains a biased tone of voice, actually I could not even detect a persona when I was reading, it was as if it were not even a person writing. This could be a result of all of the quotes and statistics the author used. Nearly 50% of the article was devoted to such devices which left little opportunity for the author to write in his own style.